Welcome to HomeStagingOnline.Com, the online resource center for professional residential real estate stagers, offering discussion and market research opportunities for daily use in your professional endeavors.
At its core, staging is focused on marketing the home. The ultimate objective of staging a home is to achieve a quick sale of the home for the highest price possible. The process of staging improves the impression of the home and encourages prospective homeowners to imagine the possibilities of how a room is set up and to help them to envision what living in the home would be like. Staging helps to guide the home buying process.
As a profession, home staging requires a number of highly developed attributes; special training, artistic talent, specific marketplace knowledge, insight into motivators for the buying public, and a full set of business management skills. Despite this remarkable range and intricacy, potential clients tend initially to view home staging as of secondary importance, maybe even something they can do themselves. More often than not, customer education must take place before it is even possible to sell staging services. Each project requires a multitude of skills, beginning with the ability to market yourself and your services.
Your skills must bridge the gap between artistic expression and disciplined business strategy. Unlike the interior decorator who might arrange a home strictly for artistic impact, your work requires a working knowledge of marketing and sales techniques. Visual displays become your sales tools and must encourage buying motivation in the minds of home shoppers.
Stagers are known as magicians who visually increase the total volume of rooms, turn unused niches into valuable living space, and entice prospective buyers to imagine their own furnishings fitting beautifully into the staged home. These remarkable results are achieved by the expert application of professional technique than by any magical or instinctive power.
Successful stagers study their profession and constantly update their skills in order to best influence the sale of a property. Knowledge is power.
Brook Furniture Rental offers this website as an important and growing knowledge resource for stagers. We are committed to being "the staging resource" for the industry.
Articles, discussion, and tips help professionals stay ahead of the curve on theory and practice. Please add your own individual professional listing in our Staging Directory. This free listing adds significant positive influence on the visibility and search engine ranking of your staging website.
We invite you to participate and help make this website better. Offer content in the form of an article about home staging.
Make suggestions on our feedback form about how we can make this website better. Add your business listing.
You can visit our furniture gallery to view our furniture in collections, or visit our homestaging catalog to view the items we carry as well as prices for your region.
You may also call any of our showroom locations to see our high quality furniture first hand and meet in person with one of our highly trained team members.
Definition - Home Staging:
- the process of arranging a home, condo, or residence for sale
- a tactic used in real estate marketing to enhance price and salability of a property
- temporary furnishings and accessories placed to improve the salability of a home
- the skill and/or artistic talent required to effectively position furniture and accessories in a home to enhance its position in the marketplace.
Definition - Home Stager:
- experienced professional with an established depth of knowledge in placing furniture and accessories so as to best present a home for sale
Definition - HomeStagingOnline.com:
- online forum for professional home staging resources, articles, tips, discussion, and listings