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What resources do you need to stage a home for sale and where do you find them?

A considerable amount of information has been published in recent years regarding the subject of home staging. Anyone interested in learning more about the who, what and why of staging would benefit by searching the archives of local and national newspapers for information on home staging.

One good central source of archived information can be found at www.newslibrary.com, which can supply complete copies of archived articles, such as those listed and summarized below, at a nominal cost. Unfortunately, copyright regulations prevent us from including complete copies of these articles; however, the summaries we have provided will help direct you to those articles that are most relevant to your needs and situation. An easy way to find these articles at www.newslibrary.com is to search based on the authors byline and limit the search to the time period surrounding the publication date. Most newspapers also provide online archives that can often be accessed at no charge.


Title: "Experts set the stage for home sellers", by Sue Mcallister, Detroit Free Press, July 16, 2000.

Description: Informative article that provides an overview of staging in the San Francisco Bay area, citing several case studies and providing some statistics regarding the impact staging has on sales price and time required to sell.

Sample Quote: "Good staging is effective because when potential buyers walk into a house, they carry with them all their hopes for their new life in the new place... how they feel in the home ultimately gets reflected in the sales price and number of offers. Prestige, love, dreams, all the common denominators that we all have as human beings, are at work in the home purchase... the staging maximizes, intensifies all of those feelings."

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Title: "Owners seeking rave reviews are hiring outside 'directors' for their homes", by Mary Umberger, Chicago Tribune, June 4, 2000.

Description: Good overview of what is happening on the staging front in several key real estate markets throughout the country, including the East and West Coasts and the Midwest. Several case studies outline financial implications of home staging.

Sample quote: "The higher the price, the more excitement the buyer is looking for. If you're paying $1 million for a house, it needs to have 'wow' factors. People want to be inspired. They want to walk in and say, 'This is where I want to entertain. This is where I can have Christmas dinner.'"

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Title: "Dressed to sell: the practice of 'staging' homes catches on as sellers discover what it can add to the final sales price", by Sue Mcallister, San Jose Mercury News, May 6, 2000.

Description: Informative article that provides an overview of the staging in the San Francisco Bay area, citing several case studies and providing some statistics regarding the impact staging has on sales price and time required to sell.

Sample quote: "The practice of 'staging' homes is taking off in the Bay Area, Southern California, New York and other regions, as home sellers and their realty agents realize that creating an atmosphere of spaciousness and homeyness in a house can add to the final sales price as surely as a big lot and a nice view."

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Title: "For sale: everything but the props", by Patricia Leigh Brown, The New York Times, February 10, 2000.

Description: Factual and interesting article explaining why staging is useful, how it can be done, and what the financial implications are.

Sample quote: "Here in the nation's most expensive real estate market, where it is not uncommon to have 15 buyers in a bidding war, staging - also called house-dressing or fluffing - is rapidly becoming the norm. Eager to get top dollar, home owners are paying $2,000 to $10,000 to have humdrum rooms transformed into scrumptious interiors."

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Title: "Staging: dressed to sell room designs can influence buyers' choice", by Jerry Berrios, Contra Costa Times, July 26, 1998.

Description: Article discusses staging in the San Francisco Bay area, providing tips, advice and benefits.

Sample quote: "Real estate agents, home buyers and sellers swear by staging - the process of preparing a house to be sold."


Recommended Books


Getting the Most for Your Home in a Down Market,
Dan Lieberman and Paul Hoffman, Bob Adams, Inc.
An entire book devoted to staging-like ideas that can help home sellers get the most for their properties in the least amount of time.

Dress Your House for Success: Five Fast, Easy Steps to Selling Your House, Apartment or Condo for the Highest Possible Price,
Martha Webb, Three Rivers Press, 1997.
Another complete book dedicated to staging ideas.

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The idea is to create just enough theater for the potential buyers to see how they could live in the house whether or not you've ever lived that way--Chicago Sun Times, April 4, 1993.