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A considerable amount of information has been published in
recent years regarding the subject of home staging. Anyone
interested in learning more about the who, what and why of
staging would benefit by searching the archives of local and
national newspapers for information on home staging.
One good central source of archived information can be found
at www.newslibrary.com, which can supply complete copies of
archived articles, such as those listed and summarized below,
at a nominal cost. Unfortunately, copyright regulations prevent us
from including complete copies of these articles; however, the
summaries we have provided will help direct you
to those articles that are most relevant to your needs and
situation. An easy way to find these articles at
www.newslibrary.com is to
search based on the authors byline
and limit the search to the time period surrounding the
publication date. Most newspapers also provide online
archives that can often be accessed at no charge.
Title: "Experts set the stage for home sellers", by Sue
Mcallister, Detroit Free Press, July 16, 2000.
Description: Informative article that provides an overview of
staging in the San Francisco Bay area, citing several case studies
and providing some statistics regarding the impact staging has on
sales price and time required to sell.
Sample Quote: "Good staging is effective because when
potential buyers walk into a house, they carry with them all
their hopes for their new life in the new place... how they
feel in the home ultimately gets reflected in the sales price
and number of offers. Prestige, love, dreams, all the common
denominators that we all have as human beings, are at work in
the home purchase... the staging maximizes, intensifies all
of those feelings."
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Title: "Owners seeking rave reviews are hiring outside
'directors' for their homes", by Mary Umberger, Chicago
Tribune, June 4, 2000.
Description: Good overview of what is happening on the staging
front in several key real estate markets throughout the
country, including the East and West Coasts and the Midwest. Several
case studies outline financial implications of home staging.
Sample quote: "The higher the price, the more excitement the
buyer is looking for. If you're paying $1 million for a
house, it needs to have 'wow' factors. People want to be
inspired. They want to walk in and say, 'This is where I want
to entertain. This is where I can have Christmas dinner.'"
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Title: "Dressed to sell: the practice of 'staging' homes
catches on as sellers discover what it can add to the final
sales price", by Sue Mcallister, San Jose Mercury News, May 6,
2000.
Description: Informative article that provides an overview of
the staging in the San Francisco Bay area, citing several case studies
and providing some statistics regarding the impact staging has on
sales price and time required to sell.
Sample quote: "The practice of 'staging' homes is taking off
in the Bay Area, Southern California, New York and other
regions, as home sellers and their realty agents realize that
creating an atmosphere of spaciousness and homeyness in a
house can add to the final sales price as surely as a big lot
and a nice view."
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Title: "For sale: everything but the props", by Patricia Leigh
Brown, The New York Times, February 10, 2000.
Description: Factual and interesting article explaining why
staging is useful, how it can be done, and what the financial
implications are.
Sample quote: "Here in the nation's most expensive real estate
market, where it is not uncommon to have 15 buyers in a
bidding war, staging - also called house-dressing or fluffing - is
rapidly becoming the norm. Eager to get top dollar, home
owners are paying $2,000 to $10,000 to have humdrum rooms
transformed into scrumptious interiors."
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Title: "Staging: dressed to sell room designs can influence
buyers' choice", by Jerry Berrios, Contra Costa Times, July
26, 1998.
Description: Article discusses staging in the San Francisco
Bay area, providing tips, advice and benefits.
Sample quote: "Real estate agents, home buyers and sellers
swear by staging - the process of preparing a house to be sold."
Recommended Books
Getting the Most for Your Home in a Down Market,
Dan Lieberman and Paul Hoffman, Bob Adams, Inc.
An entire
book devoted to staging-like ideas that can help home sellers
get the most for their properties in the least amount of time.
Dress Your House for Success: Five Fast, Easy Steps to
Selling Your House, Apartment or Condo for the Highest Possible
Price,
Martha Webb, Three Rivers Press, 1997.
Another complete book
dedicated to staging ideas.
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