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"Good staging is effective because when potential
buyers walk into a house, they carry with them all their
hopes for their new life in the new place... how they feel
in the home ultimately gets reflected in the sales price
and the number of offers... prestige, love, dreams, all
the common denominators we all have as human beings, are at
work in the home purchase... the staging maximizes, intensifies
all of those feelings."
- San Jose Mercury News, May 6, 2000.
Why consider staging your home for sale?
- Statistics suggest that staged homes sell faster
and for higher prices than do non-staged homes, as
noted in past articles published in the Detroit Free Press
and San Jose Mercury News.
- Upscale furnishings can help bring an upscale price.
- Homes that appear to be in move-in condition are more
likely to sell quickly.
- As described in stories that have appeared in the
Chicago Tribune
and New York Times, a different appearance
for the home might better project an image consistent with its
listing price, while at the same time broadening the home's
market appeal and generating multiple offers.
"Showroom homes sell for more... If sellers hope to get
close to their asking prices these days, agents advise, they
need to get and keep their homes in 'showroom' condition."
- San Francisco Sunday Examiner and Chronicle.
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