- What is staging?
Staging is simply preparing a house to
be placed on the market for sale.
- What does a stager/designer do?
A Stager is a design professional who assists a realtor and
homeowner in identifying the home's strengths. The stager/designer offers
tips to enhance the salability of the home.
- Do I have to hire a stager?
No. Most real estate professionals do agree that at least an initial
consultation from a design professional will enable the homeowners to take
the task on themselves. However, if you do want to consult with a
stager, you can find one close to home in the
staging directory
included in this Web site.
- How much does staging cost?
You do not have to spend a fortune to stage your home for sale. It
can be as inexpensive as simply removing clutter, or as costly as
hiring a professional stager, landscaper or handyman for
repairs. Costs can vary from $500 and up, depending on
services rendered. A number of recent newspaper articles, including
those published in the San Jose Mercury News,
Chicago Tribune, Detroit Free Press and New
York Times, provide some general statistics on
the costs and benefits of staging.
- Do I have to stage an entire home?
Absolutely not. A few carefully arranged vignettes can enhance the
look of any home for sale, as noted in the books listed in the
articles section of this web site.
- What rooms should I focus on staging?
Experts agree that main living areas sell a home. We
recommend focusing on formal living rooms, dining rooms
and family rooms. Additionally, you should address any room that
the future homeowner may find difficult to furnish.
- What do I do with a difficult room in my home?
Depending on the room and its function, it is important to
maximize space. Focusing on the strength of the room
can often hide design flaws in the floor plan.
- Can I stage my own home?
Sure, but first ask your real estate professional. He or
she will become your best advisor. (See answer #3.)
- What should be done with an empty room?
Often the addition of plants, properly placed artwork, an entry table or
a comfortable chair near a bay window can do the trick.
- What do I do with existing color schemes, wallpaper, paint, etc.?
It is absolutely imperative to make your home as generic as
possible. When in doubt go neutral. Often by neutralizing wallpaper
and dark paint colors, a home will actually appear larger, brighter
and more appealing to a potential buyer.
If you have any questions or comments you may contact Brook Furniture
by email at brookconcierge@bfr.com.
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